Zuto holds court with launch of first nationwide TV commercial
Car buying expert, Zuto, has announced the launch of its first nationwide TV campaign.
From Saturday 13th June, two distinctive 30 second ‘Rule the Dealership’ ads will be broadcast that chronicle Gary and Lisa, everyday people who become the respective King and Queen of the Dealership after being empowered by Zuto.
The campaign which features the King, the Queen, thrones, fire breathing and wolves has been made with the support of creative agency, Karmarama and forms an integral part of the company’s £15.2m rebrand from Car Loan 4U.
The ad was directed by one of the world's most sought after commercial directors, US-based Harold Einstein for Dummy Films, whose recent TV credits include Weedol ‘I’m Still Weeding’ and the US ‘Got Milk’ series.
The advert’s launch weekend will see it appear in prime time slots over the weekend including the ad breaks during the England v Slovenia match and the popular new ITV drama, Home Fires. The campaign will then roll out across mainstream channels including ITV, Sky, and Freeview channels including More4 and Film4. Media buying has been handled by phd.
Discussing the launch of the TV campaign, Katy Lomax, Marketing Director of Zuto, commented: “Zuto supports customers through the entire car buying process and our new TV ad fully embodies everything that we are about. Our mission is to empower the car buyer so that they can take complete charge of what is one of the biggest purchases they may ever make.
“The teams at Karmarama and Dummy Films have given us two exciting, funny and bold ads, which we believe will have real cut through with our customers and will help make Zuto a household name.”
Harold Einstein said of the ad, “Every good ad has a simple idea. In this case, the idea was how Zuto can give a person confidence when buying a car. I was smitten with this clarity and the wonderful absurdity of how the script was written.”
The ad launches just two weeks after an extensive rebrand for the car buying experts which has seen them shift their positioning to solely focus around delivering its customers support at every point of their buying journey, from securing finance right through to driving away in their new vehicle.