James Wilkinson

We promise to make financing a car simple.

In 2006, my co-founder Ryan and I set out with a mission to remove the complexity and hassle out of finding and financing a car.

We’re passionate about matching people to a finance package that’s right for them. Our predictive algorithms find the most affordable finance package for our customers from over 80 lender products.

This technology has helped over 100,000 people buy the car they want at a price they can afford.

Whether it’s the first time you’ve financed a car or you’ve done it countless times, we’ll take the hassle out of it making sure you get the right car at a monthly price that’s right for you.

Zuto CEO's signature CEO Zuto

Our beliefs


We believe that financing a car should be simple. We remove the paperwork, jargon and small print so all our customers need to worry about is finding a car they love.

Being on your side

We know car buying can be scary, we’ll help you make the right choice. We offer impartial advice while we check the background of every car and dealership without charging a penny.


We never add hidden costs and we're completely transparent with all figures. This means you can make an informed choice with no nasty surprises.

Founded 2006

Car Loan 4U was born with a plan to change the way the people bought cars forever. Our name has since altered but the mission continues…and now we’ve 10 years+ experience in car finance and buying support.

£8m investment

In 2014, we secured £8m investment from Scottish Equity Partners. This has given us the opportunity to recruit the very best talent and develop a truly intuitive car buying journey.

Best company

We love cars and what we do so it’s no surprise to us that we’ve been listed in the Sunday Times Best Companies to Work for 2 years running.

Working with lenders

How we work

We compare a wide range of trusted lenders including Hitachi to find you the best car finance deal available from more than 60 finance products without charging you a penny in fees.


Finance a car from any Zuto verified dealership

We verify dealerships on your behalf and check their history, we'll let you know if we have any concerns and will always be transparent in our dealings. We don't make any money from the dealerships we verify.


Free Vehicle History Check

Our customers

We’re trusted by over 1.6m customers and we’re thrilled that 97% would recommend us.

97% of customers would recommend Zuto