Cookies

Zuto's website (our website) uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. This policy explains what we mean by "cookies", the cookies we use on our website, what the cookies do, how long they last for and where you can find out more information about them.

What are cookies?

Cookies are pieces of data created when you visit a website, and contain a unique, identification number. Some cookies are stored in the cookie directory of your hard drive, and do not expire at the end of your session. Cookies do not contain any personal information about you and cannot be used to identify an individual user.

Cookies have a lifetime. Many only last until you close your browser or for a short time. These are called 'session cookies'. Some last far longer though, for example, to enable a website to recognise you when you return to them. These are called 'persistent cookies'. Where possible, we'll let you know how long these cookies last for.

Cookies set directly by a website owner (like us) are generally known as 'first party cookies'. Many (if not most) modern websites also use bits of hidden technology provided by other parties. Online advertising is a particularly common example. These other parties may also set cookies when you use our website. If they do so, their cookies are generally known as 'third party cookies'.

There are some other computer technologies which are technically different to cookies but are used to perform very similar jobs and function in a very similar way. For example, 'locally stored objects'(or 'flash cookies') are used to power some online video content, and 'web bugs'(or 'web beacons') are used for many of the same purposes as cookies. When we provide services to you through our website, we want to make them easy to use, useful and reliable. Cookies are used to improve services for you through, for example:

  • enabling a service to recognise your device so you don't have to give the same information several times during one task;
  • recognising that you may already have given a username and password so you don't need to do it for every web page requested; and
  • measuring how many people are using services, so they can be made easier to use and there is enough capacity to ensure they are fast.

Now that we have explained what cookies are, please read "Our use of cookies" to understand why we use them.

Our use of cookies

We have set out brief details of the cookies we use below, together with an overview of why we use them:

First party cookies - These are cookies we set.

Type
Essential Persistent
Cookie
auth_token
Purpose
Allows us maintain an authenticated session through our site
Duration
1 year
Type
Essential Persistent
Cookie
Device
Purpose
To track a user device through our site
Duration
1 year
Type
Essential Persistent
Cookie
IsExperimentalUser
Purpose
Used to allow users to try our new experimental functionality consistently
Duration
1 year
Type
Essential Persistent
Cookie
Session
Purpose
To track a user session through our site
Duration
30 minutes
Type
Essential Persistent
Cookie
user
Purpose
To track a user session through our site
Duration
30 minutes
Type
Essential Persistent
Cookie
zuto_cookie_consent
Purpose
Allows us to remember whether you have accepted the cookie policy or not
Duration
6 months
Type
Essential Session
Cookie
zuto_source, zuto_medium, zuto_campaign, zuto_content, zuto_keyword, zuto_gclid
Purpose
Allows us track sessions for marketing attribution
Duration
N/A

We regularly review the cookies we use and which our suppliers use to keep them to the minimum we think we need. In doing so, we aim to respect your right to privacy in your online life, which is very important to us, but also ensure you have a good browsing experience and ensure we have enough of the right kind of information to improve our website and the services which we offer.

Third party cookies - These are cookies which are set by other people. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

We use the following third party cookies:

Type
Non Essential
Cookie
_ga
Purpose
Used to distinguish users in the Google Analytics platform
Duration
2 years
Type
Non Essential
Cookie
_gat
Purpose
Used to throttle request rate to the Google Analytics platform
Duration
10 minutes
Type
Non Essential Session
Cookie
_stid,_uset,_unam
Purpose
These cookies allow you to share our content on your favourite social media
Duration
2 Years
Type
Non Essential Persistent
Cookie
ai_session
Purpose
Associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie
Duration
30 mins
Type
Non Essential Persistent
Cookie
ai_user
Purpose
Associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time
Duration
1 year
Type
Non Essential Session
Cookie
bc-visit-id_, bcvm_vrid, bc_pv_end_, bcvm_vi, bc-visitor-id, bc-visit-id
Purpose
These cookies allow us to operate our online chat facility. They allow you to chat directly to an advisor and ask questions /resolve issues
Duration
N/A
Type
Non Essential Session
Cookie
Bing
Purpose
These cookies track visitors from Bing / Yahoo and whether they have converted or not in a 30 day window
Duration
30 Days
Type
Non Essential Session
Cookie
Facebook PPC
Purpose
These cookies allow us to monitor the success of our Facebook campaigns over a 30 day window
Duration
30 Days
Type
Non Essential Persistent
Cookie
optimizelyBuckets, optimizelyEndUserId, optimizelySegments
Purpose
Used for split testing new functionality
Duration
1 year

During your visit to our website you may notice some cookies that are not related to our website. This happens when you visit a page with content embedded from a third party or use some of the links to social networking websites (e.g. FaceBook). We love it when you share information through a social media network but when you do so, please be aware that, these websites may place cookies on your device. We do not control how a third party uses their cookies. You should check these third party websites' privacy policies for more information about their cookies if you are concerned about this.

Google Analytics Demographics and Interest Reporting

Zuto uses Google Analytics's 1st party cookies with DoubleClick's 3rd party cookies together to provide additional information on demographics and interests in our Google Analytics reporting.

We also uses Google Analytics features based on Display Advertising (Google Analytics Demographics and Interest Reporting). To opt out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads settings please see our Privacy Policy.

How can you manage cookies?

In case you do not agree with our Cookie Policy, we have provided the following details of how you can manage cookies yourself. By following the instructions below, you can tailor how your web browser behaves and to ensure only cookies and similar technologies with which you are happy are loaded on to your device.

Although your browser may be set up to allow the creation of cookies, you can specify that you be prompted before a website puts a cookie on your hard disk, so that you can decide whether to allow or disallow the cookie. Alternatively, you can set your computer not to accept any cookie. If you choose not to accept the essential cookies listed in the table above our website will not work properly. If you choose not to accept the non-essential cookies listed in the table above, you will not be able to access certain features of our website, your browsing experience will change and become less interactive and less personal to you. Our website is designed to use cookies, so it may be affected by some or all of these issues, as well as others not listed here.

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you visit our website.

Updates to this Cookie Policy

We review our use of cookies and similar technologies regularly. In doing so, we may change the cookies and other technologies we use, and how we use them. As a result, we will need to change this Cookie Policy from time to time to keep it accurate and up to date.

If we change this Cookie Policy, we will tell you when you next visit our website, and give you a link to our revised policy. That way you can check to see if you are happy with our new arrangements and adjust your browser settings if you want to, before proceeding any further.

Please look out for these notices in future when you are using our website.