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Fiat announces launch of 1970s-style 500 range

Fiat has announced that its new 500 range has been designed to evoke the spirit of the 1970s.

Retro white detailing and a vibrant colour palette have helped the Colour Therapy range evoke the stylish Fiat 500 designs that made the model so popular in 1960s and 1970s.

The new retro exterior colours will be displayed in a poster ?marketing campaign with the strapline ‘500 in 70s Colours’ and featuring headings including ‘Ace’, ‘You Dig?’, and ‘Far Out’ emulating the chilled out vibe displayed by children of the 60s and 70s.

Leading fashion and beauty photographer Elisabeth Hoff, has been commissioned to capture the ‘70s inspired colour and design of Colour Therapy, and this retro feel will be achieved using ‘colour blocking’ –multiple shades of the same colour with modern highlights.

Five special paint colours: New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey will be available on both hatchback and convertible versions of the model, featuring .9-litre TwinAir and 1.2-litre petrol engines.

With more than a 100,000 units sold since the Fiat 500 made its UK launch in 2008, Fiat attributes its success to ‘distinguishing white details, coupled with the solid colours of the exterior’ which give the car a ‘distinctive and unique personality’.

The mid-range Colour Therapy costs £800 more than the entry-level Pop, but adds more than £1000 worth of extra equipment. Air conditioning, special paint, white mirror covers, white wheel covers, a ‘poolball’ design gear knob and specific key cover also come as a standard.

Commenting on the range, Elena Bernardelli, marketing director, Fiat Group Automobiles UK, said: “The special colours and stylish new touches will make the Fiat 500 an even more attractive proposition for our customers.

“Tasteful features such as the white door mirror covers and ‘poolball’ design gear knob in matching colour, take the popular 500 to a new level, showing just how timeless this classic city car really is.”

On the road pricing for the Fiat 500 Colour Therapy range starts from £10,760 for the 1.2 Colour Therapy, increasing to £14,510 for the 500C 0.9-litre Colour Therapy TwinAir.

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