Car Loan 4U Announces New Senior Marketing and Technology Appointments
Car finance specialist Car Loan 4U are delighted to announce two new senior appointments in technology and marketing. Katy Lomax joins the company as Marketing Director, and Martin Jones has taken the position of Chief Technology Officer.
Having received £8 million investment earlier in the year from SEP the Macclesfield based company have plans in place for significant expansion, and identified the need for leadership within marketing and technology to strengthen the customer experience and drive growth.
Katy joins Car Loan 4U from Plusnet, where she was responsible for building a brand and marketing strategy from scratch, and in the last financial year she saw revenues increase by almost 25%. Martin joins from lastminute.com and prior to that Auto Trader, where he aided the transition from print to online and created a successful digital division. Both were selected for the unique insights their experience provides, and also for their laser-focus on the customer experience, which aligns with Car Loan 4U’s core values.
Martin will oversee the company’s technical strategy, including innovations and system improvements designed to make the customer experience as seamless as possible, while Katy will implement a full marketing strategy to position the brand in the UK.
CEO James Wilkinson said: “Martin and Katy are both insanely passionate about what we are trying to achieve and we're thrilled to welcome them to the team. Martin’s extensive understanding of mobile and digital technologies will be a strong asset to Car Loan 4U and underpins our ambition to expand our platform for growth.
“Katy joins us with extensive experience in consumer marketing and will and will oversee the company’s presence both online and offline, to establish Car Loan 4U as a mainstream brand in the UK. Both Katy and Martin are dedicated to building a world-class team that delivers an exceptional and innovative customer experience. I am very much looking forward to working with them both.”