Fast Impressions Count - If you want your date to be impressed by your car, choose a BMW
- BMW 3 Series found to be the car most likely to make a good first impression
- 39% say driving a BMW makes you more attractive
How do you prepare for a first date? Do you buy some new clothes and shoes? Well, new research from Zuto shows that perhaps you should consider investing in a BMW rather than designer labels if you want to impress a potential partner.
The online car buying experts found that an incredible nine out of ten (94%) Brits taken on a date in a BMW 3 series bought after 2010 felt the car made a good first impression. This betters the 90% average across all BMW models and the two-thirds average (62%) for all other car brands.
The top five things respondents think about a date who drives a BMW are:
- They have good taste - 44%
- Their car makes them more attractive - 39%
- They are fun - 35%
- They’re exciting - 37%
- They are wealthy - 26%
To put the connection between the roads and romance to the test, Zuto created a special speed dating event where car-devoted singles were offered the chance to find love. There was just one catch - their first date was in the backseat of a car driven at breakneck speed by a professional track driver!
Filmed in the back of a Mazda CX-5, the couples were videoed spilling champagne and trying to feed each other as they sped around Blyton Track, Lincolnshire at speeds of up to 100mph. A snippet of all the dates can be watch in the video below.
To see each of the four dates in full and find out how the potential couples rated each other out of ten, visit - https://www.zuto.com/blog/fast-dates/
For dating drivers whose budget doesn’t stretch to a BMW, the research offered some crumbs of comfort. Of the Brits impressed with their dates car, nearly half (45%) stated that a tidy interior helped win them over, while good driving skills (37%) and a sweet smelling air-freshener (30%) also help form a positive opinion.
James Wilkinson of Zuto said: “Despite the clichés about those with certain cars overcompensating for shortcomings, our research shows that the luxury of high-end cars really does count when we form our first impression of our potential dates.
“What is clear, is no matter what you’re driving, you’ll need to spend as much time grooming your car as you do yourself if you want any prospective relationship to get out of first gear.”
Notes to Editors
*Zuto surveyed 1847 people with Atomik Research, statistics are based on the 55% of respondents that could remember being picked up in a car by their date.
Top five brands of car that make a good first impression on a date:
- BMW – 91%
- Toyota – 74%
- Volkswagen – 63%
- Peugeot – 60%
- Ford – 59%
In 2006, James Wilkinson and Ryan Dignan were working in classified ad sales and had a realisation. Getting finance after you've chosen a car doesn't give you much choice or control. Customers weren't getting the best rates, and a lot had bad experiences waiting on forecourts to find out if they could buy the car.
They decided that customers deserve better, so they set up Car Loan 4U to change the way people finance their cars and give the power back to the car buyer. Several years later, Car Loan 4U has now rebranded as Zuto, and as a team of over 250 partners, all of whom share that original vision.
In February 2014, the company secured £8M investment from Scottish Equity Partners and in March of the same year achieved 83rd place in the Sunday Times Best Small Companies to work for survey. In April 2014, the business appointed David Kelly, formerly of ebay, Amazon and lastminute.com as Chairman. In Autumn of the same year, Car Loan 4U was one of 66 UK companies to rank in the Deloitte Technology Fast 500 EMEA 2014; a ranking of the 500 fastest growing technology companies in Europe, the Middle East and Africa.
In 2015, Car Loan 4U has changed to Zuto. It is ranked as one of the Top 10 Tech Companies in the North by Northern Tech and has been awarded Intermediary of the Year at the Motor Finance Europe Awards in addition to ranking for a second year running (no. 28) in the Sunday Times Hiscox Tech Track 100.
In June Zuto CEO, James Wilkinson, was awarded North of England EY Entrepreneur of the Year in the Science and Technology and was subsequently awarded EY Entrepreneur of the Year at the national awards in October.